Black is the creation of James Wheatcroft BSc MA, a strategic brand specialist with an exceptional track record in integrating design thinking into business strategy.

Black focuses on understanding B2B needs, and designs implement-able brand strategies that deliver tangible results. In particular Black specialise in solutions for new high growth technical clients that demand a combination of speed, creativity, business acumen and technical competence.

James Wheatcroft founder of Black has over eight years experience in the design and branding field, and has delivered results in industries ranging from Pharmaceuticals, FMCGs, SME Biotech’s, Management consultants and Venture Capital Groups.

In addition James Wheatcroft is an active guest speaker on 'SME Design and Branding' and has presented at many Design & Marketing events organised by the DTI, Business Link and Brunel University.

Welcome to Black Brand Strategy.