Black's 5 step brand strategy is the result of years of research.

The study outlines the major beliefs and misconceptions surrounding branding in the high-tech arena in particular, and then tested several industry standard methodologies gearing branding to B2B needs?

The result is the BLACK methodology, a highly focussed implemental strategy for researching and developing brand communications for new and existing clients.

Branding re-branded.

1. Undertake design audit to work out company's core values and position on brand map


2. Refine the promise of value and USP, and create brand concepts


3. Create brand strategy, sign-off at board level and determine implementation process


4. Implement brand across all media ensuring complete stakeholder buy-in

5. Institute measures of brand performance