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Genomic Solutions are designers of automated laboratory equipment used in human genome research. James helped define the brand identity of the UK branch through graphics and product design, with a key goal of simplifying their unique offering and united message.

Read pdf Genomic Solutions case study >
 
 
 
Core activities summary
- Brand Management
- Product / graphic design concepts and guidelines
- Product mock-ups
- Sales and marketing support
 
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    © James Wheatcroft 2005