James designed the concept and branded
packaging for the ProteinArray Workstation for PerkinElmer
to fit into its existing proteomics product line, and introduced
a more radical means of explaining their products to their
own customers using graphics, Flash and PowerPoint. His
marketing strategy and new corporate identity was then adopted
and applied to all new products in the range. Effective
project management was essential and James helped drive
the product launch forward.
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